posted by meowser
Heidi’s post today that mentioned soda reminded me of something. Recently there was an episode of Mad Men (see photo above) that was set in 1963 and featured a vintage Dr. Pepper machine (vending 10-ounce glass bottles) in the waiting room of a hospital. Now, there are some people who doubt the historical veracity of that; evidently those machines were common down south and possibly out west then, but almost unheard-of in New York City, where Mad Men is set. But the machine is true to period, and so is its logo, which says “10 2 4.”
Know what those numbers mean? Those were the times of day — 10:00 AM, 2:00 PM, and 4:00 PM — that one was encouraged to down one of those tasty-ass beverages. Yes, all three! According to the Dublin Dr. Pepper site, this was based on research from the 1920s that demonstrated that people who had something to eat or drink at those times of day were more alert and productive on the job — regardless of whether it involved manual labor or not — and shortly after that research came out, Dr. Pepper came out with the “10, 2, 4″ slogan, which was in use for a good 40 years. Evidently, nobody thought it was evil then to encourage people to drink 30 ounces of sugared soda a day. Gasp! The utter decadence of it!
What I want to know is, if we’re all such giant lardfactories because of soda, why were people thinner in the “10, 2, 4″ era? Is it really the corn syrup? Then how do you explain us fatasses who hardly ever consume HFCS? (I avoid it mostly because of taste; to me, all soda sweetened with HFCS tastes the same. And I see no reason to dump it into things like soup and crackers just to get rid of it.) And if it’s not All About the Calories, if it’s actually the chemical content of corn syrup as opposed to cane sugar that’s so fattening, then isn’t the “100 extra calories a day is the difference between a thin person and a lardbutt” meme propagated by cities like New York to justify slapping calorie counts on everything in giant neon, just so much stinky hot gas?
Not that I want soda (of any kind) three times a day, mind you; that’s too much belching for me. But I can remember a Miller beer ad from my childhood encouraging people to drink “beer after beer” and a radio ad for Coke saying that since it was sweetened with pure cane sugar, “you can drink as much as you like.” Just imagine anyone coming out with an ad like that now.